A community-first content system for PhatFunk. Built to give the brand a voice people want to wear, before the product even drops.
Prepared forPhatFunk
Prepared byManu Konar
Engagement20 short-form videos
Date24 June 2026
The thinking
Audience first. Sell second.
An early streetwear brand does not need ads yet. It needs a community that feels like it belongs to something. That only comes from short-form content with a real point of view, posted consistently before the drop.
The brands that own youth culture build the audience first and sell second. This engagement builds that engine for PhatFunk: a repeatable voice, a posting rhythm, and content people screenshot and share.
What you get
20 videos, built to travel.
20 short-form videos Vertical, platform-native for TikTok, Reels and Shorts. Concept, scripting, shoot direction, and edit handled end to end.
Hooks and captions Every video built around a scroll-stopping first second, with captions and on-screen text written to drive saves and shares.
A defined brand voice One consistent point of view across all 20, so the feed reads like a brand, not a stock of clips.
Posting cadence and ordering A sequenced rollout plan so the content compounds instead of being dumped all at once.
Trend and format direction Formats chosen from what is actually moving in streetwear and youth culture right now, not generic templates.
How it runs
Brief to live, fast.
Week 1
Voice and systemLock the brand voice, content pillars, and the look of the engine. First batch into production.
Week 2-3
Production sprintThe bulk of the 20 videos shot and edited, posted on cadence so the audience starts building immediately.
Week 4
Finish and handoverFinal videos delivered, performance read, and a clear plan for what the next cycle should double down on.
Turnaround on a single brief to live content runs under 36 hours when needed.
Investment
One engagement. One price.
Short-form video production (20 videos)750 AED / video
01Engagement begins on receipt of full payment. This reserves the production window and starts week one.
02Up to two rounds of revisions per video, within the original concept.
03Full usage rights to all 20 videos transfer to PhatFunk on delivery.
04Raw footage retained and available on request.
Who is building it
Track record.
I have grown channels past six million followers, taken one from sixty thousand to five hundred thousand organically in under six months, and shipped over 1,200 short-form videos across 40-plus brands, averaging around two million views in thirty days per client.
A notable one in your niche is Sumwon, where I worked closely with Nitin Passi, the founder of Missguided, and his team to build the brand's presence. I shoot and edit my own work, and I currently drive 19% of online revenue through lifecycle content in my present role.